Down the rabbit hole
Team project. The project aimed was to create a film and a promotional package to report the use of animals in the cosmetics industry. Worldwide known cosmetics brands test their products on animals. I was in charge of designing posters and leaflets. We used a water tank as a conceptual representation of a lab, and the chemicals were represented by the use of ink drops. Movement was a constant in the project. This is shown by a series of four posters, distinguished by four different messages and four vibrant colours. Furthermore, to design a traditional leaflet would be uninteresting. This is why I experimented with paper folding and puzzles; the result is an interactive leaflet.

Scope of work:
Visual identity
Animation


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