I am a curious visual communication designer creating thoughtful, impactful work for small businesses.
I believe in the power of design to convey messages and achieve goals that transcend trends. I'm passionate about creating visually impactful designs that add value to any project, whether it is a logo, print, or packaging design. Simplicity, balance and clarity are at the heart of good design. I love to keep my eyes everywhere and be inspired by our surroundings to create fresh and memorable projects. Playfulness is a key part of my work. I enjoy playing with colours, shapes, and patterns to communicate effective messages.
I am behind Typetecture, a typographic project that pays homage to the architecture of Plymouth City Centre.
Feature
Design WeekArchitect Projects
https://architectprojects.co.uk/typetecture-elena-ruiz-reimagines-plymouths-architecture-through-type/
https://architectprojects.co.uk/typetecture-elena-ruiz-reimagines-plymouths-architecture-through-type/
Talks & Education
2026. Type&Faces
2026. Graphic Design students at AUP
2025. Talk to MA Students at AUP
2024. Concrete Poetry & Collage workshop. 2nd year Graphic Design Students
2024. 3D Typography workshop. 1st year Graphic Design Students
Collective Exhibitions
2025. Mirror Gallery, Plymouth
2024. Midstream, Royal William Yard, Plymouth